rashmi verma

Internationalisation is an innate component of Developing Country Multinational Companies'(DMNCs) pervasive development strategies in emerging global landscape. Tata Motors, a significant globally ambitious automobile company with consolidated revenues of 20 billion USD in 2009-10 is also the first company in engineering sector from India to be listed on New York Stock exchange. Tata Group has a combined market capitalization of more than $32 billion and operations in every major international market through companies in businesses as diverse as consumer products, energy, engineering, information systems, communications, services, and materials (Dobbs and Gupta, 2009). Ratan N. Tata, the chairman of Tata group brought a managerial reform in the group by taking aggressive initiatives to restructuring with a clear vision about the group to standout as a quality icon not only in India but on global platform too. Tata companies, products, services and employees had to be aligned unde

While strolling through the market on a leisurely afternoon, I came across a beautiful silk dress, colourful with fine embroidery. So I quite obviously got attracted immediately and checked the price. As I read on £95, (sale price!!!!). It made me think a little. What makes it worth?? As the salesperson proudly explained, it has such fine needle work. That was right, it was beautifully embroidered. As I knew, many companies are sourcing the products from India and recognized the familiar patterns. It makes me think about by Grandmother, my retired and even working Aunts, my Doctor mom and even me (just a little of course). Don’t we all know this beautiful work? Haven’t I grown up seeing them engrossed with variety of needles, lots of threads, various frames to be applied on variety of fabrics? If I got embroidered a similar work on even silk and got it tailored as a dress, it wouldn’t cost me more than Rs 2000(£30 approx.) Indian handicraft industry contributes around 1.5% of to