Emerging economies' multinationals: TATA Motors on global platform
Internationalisation is an innate component of Developing Country Multinational Companies'(DMNCs) pervasive development strategies in emerging global landscape. Tata Motors, a significant globally ambitious automobile company with consolidated revenues of 20 billion USD in 2009-10 is also the first company in engineering sector from India to be listed on New York Stock exchange. Tata Group has a combined market capitalization of more than $32 billion and operations in every major international market through companies in businesses as diverse as consumer products, energy, engineering, information systems, communications, services, and materials (Dobbs and Gupta, 2009). Ratan N. Tata, the chairman of Tata group brought a managerial reform in the group by taking aggressive initiatives to restructuring with a clear vision about the group to standout as a quality icon not only in India but on global platform too. Tata companies, products, services and employees had to be aligned unde